SureFeed Microchip Pet Feeder – Full Review

SureFeed Microchip Pet Feeder

SureFeed Microchip Pet Feeder


SureFeed microchip pet feeder is a selective microchip feeder that works with RFID technology. The feeder has a lid that stay closed at all times blocking the food.

When an authorized microchipped cat approaches the feeder and puts its head underneath the hood to eat, the lid will automatically open, allowing the cat to eat. The lid will only open if an authorized cat stick is head under the hood.

If your cat is not micro-chipped you can use a SureFlap RFID collar tag that works the same.

SureFeed comes with 2 detachable colored polypropylene bowls and one silicone mat for a nice looking unit. Each bowl has a capacity of approximately 2 2/5 cup dry food.

If you set up 2 or more feeders, you can identify each unit with its respective cat by purchasing extra colored bowls and mats or simply to have a backup set. Mats are designed to catch spilled food and they match the bowls.

The unit works with 4-C alkaline batteries and it features a low-battery indicator. Batteries last from approximately 6 months to a year, depending on the usage. SureFeed is not designed to work with rechargeable batteries.



  • It works with your cat’s existing microchip implant or RFID collar tags
  • Compatible with all microchips worldwide
  • It accepts up to 32 microchip IDs in its memory
  • Selective feeder system that stops other pets from eating your cat’s food

    SureFeed front view

    SureFeed front view

  • It keeps children from manipulating or eating the cat’s food
  • Ideal for cats on prescription diets or special diet food
  • It comes with a single portioned bowl for dry food and a split portioned bowl to feed wet and dry food.
  • Lid protects food and keeps smell and flies away from the food.
  • Rubber seal around the bowl’s top edge forms a sealed lid, keeping the food sealed and fresher
  • Removable bowl, mat and lid for easy cleaning
  • It works with 4-C alkaline batteries (not included)
  • Battery-life indicator
  • For indoor use only
  • Weight: 3.3 lbs
  • 1 month money-back guarantee
  • 3 year warranty



Feeder dimensions: 12.5” D x 9.1 W x 7.87” H (Overall dimension of the feeder)

Front opening dimension : 8.26” W x 6.10” H (Feeding area dimension)

Bowl dimensions: 4.13” W x 6.29” H x 1.18” D

Mat dimensions: 8” W x 4.37” H



1 x SureFeed main unit

1 x Single-portion gray bowl (to feed dry food)

1 x Split-portion gray bowl (to feed wet and dry food)

1 x Grey silicone mat

1 x Sureflap RFID collar tag



Cat eating from SureFreed Microchip pet feeder

Cat eating from SureFeed Microchip pet feeder

The unit has a hood with sensors on both sides so when the cat approaches the front of the feeder and sticks its head under the hood to eat, the sensors recognize the microchip ID and opens by swinging the transparent lid up that is blocking the food, allowing the cat to eat. The feeder will stay closed at all times, preventing other unauthorized pets to eat.

By setting the unit in “intruder mode” if the feeder senses an unregistered cat while the authorized cat is eating, the lid will shut.

Once your cat is done eating and walks away from the feeder, the lid will close, keeping the food sealed, fresh and protected from the non-registered pets or kid’s hands.

If the bullier cat is aggressive when time to eat and you think this idea won’t work for your cats, you can check the article I wrote about how manage two cats competing for food.

The unit is safe for kids and animals, because the lid is strong enough to push the cat’s nose out of the food, but if it feels something blocking the closing, like a finger or a paw, it will stop the lid from closing and will try again. The pressure applied by the lid is not enough to hurt animals or people.

SureFeed side view

SureFeed side view

Unlike other RFID or IR feeders, SureFeed ensures that your cat’s head is always in contact with the RFID sensor, since its head is under the hood at all times while eating. This prevents the lid from shutting if your cat turns its head while eating, which happens with sensors that are located right in front of the unit. As long as your cat has its head under the hood, the lid will stay open.

The time delay for the lid to close after the authorized cat walks away can be adjusted to 3 delays: I, II and III. With delay “I” the lid shuts one second after losing contact with the microchip, delay “II”; two seconds and delay “III”; 3 seconds, approximately. The unit comes set on standard delay II.

Note: you can’t put the feeder in the refrigerator or place ice packs inside the feeder.



  • Easy to setup and use.
  • Very clear instructions.
  • The unit is solidly constructed.
  • The feeder is compatible with any existing microchip worldwide.
  • Option of your cat using a RFID collar tag if is not micro-chipped.
  • You can register several cats to eat from the same feeder, up to 32 different IDs.
  • It allows you to control each cat food intake (by setting up 2 or more units).
  • Excellent to protect your pet’s prescription diet.
  • Rubber seal around bowls provide a good sealing, covering smells and protecting against flies or other insects.
    The feeder’s arch gives a wide range of RFID sensitivity so if the cat turns its head from the feeder the lid won’t close.
  • 4-C batteries on the bottom of the feeder gives it a good weight and stability.
  • Low-battery indicator allows you to know when to change batteries.
  • It stops dogs and small children from accessing your cat’s food.
  • You can buy extra bowls, mats and collar tags.


  • The unit is basically a free feeding bowl for the authorized cat, thus it doesn’t stop glutton cats from gorging all the food at once.
  • It does not have a timer, so you can’t split your cat’s daily intake in several portions throughout the day (if you are not home to refill the bowls).
  • It does not have ice pack to keep wet food cool.
  • Bowls are not dishwasher safe.
  • It does not have AC adapter, designed to work only with 4 x C alkaline batteries (not rechargeable).
  • Some stubborn cats might be able to get their head between the side and the lid and steal food that way (place the unit against a wall to block the back gap of the feeder to stop that).
  • Price



  • Try not to place the feeder close to metallic/electrical appliances.
  • To ensure the best operation of the RFID sensor, they need to be kept clean at all times.
  • When registering your cat’s microchip, make sure there is not another non-authorized cat in the proximity or this may cause an unintentional registration of another cat. If this happens, you have to do a factory reset of the machine.
  • The User’s Manual comes with training tips for different types of cats, including timid cats.



SureFeed Microchip pet feeder is a very good microchip selective cat feeder that works as advertised.

This unit is especially recommended for multi-cat households where one cat is being food-bullied and does not get to eat and the other cat is getting overweight. In this sense, this unit is a real solution for cat owners that work all day and can’t control this eating activity.

√  In Conclusion, this feeder may be suitable for:

  • Keeping dogs or other animals away from the cat’s food
  • Multi-cat households to feed the right amount to each cat (by setting one unit for each)
  • Keeping the chubby cat out of the skinny one’s food
  • Cats with special RX prescription
  • Isolate a sick cat’s bowl in a multi-pet household, so the feeder avoids saliva transmission between pets.

x Not suitable:

  • If you don’t want to microchip your cat and he/she does not accept collars
  • For glutton cats that gorge all their food at once
  • For big cat breeds, such as tall Main Coons
  • If your dog is a chewer

3 Responses to “SureFeed Microchip Pet Feeder – Full Review”

  1. Pamela McLay-Henderson says:

    To anyone considering buying one of these:

    On the suggestion of our vet, we purchased one of these for our dear, very elderly cat with dementia and thyroid problems who requires a special rich diet food, but she only eats little bits at a time throughout the day. We’d been driven nearly mad because we have another cat who needs light food, and a dog, both of whom prefer the old cat’s food to their own and were sneaking in and helping themselves to it at will, which was no good for any of them. We found the feeder VERY easy to set up, and the old cat was very easy to train to the feeder – not in the way suggested, but just by holding her carefully and gently behind the frond legs and gently introducing her head under the bar till it opened and she could smell her food. We did this just a few times when it was time to feed her and she quickly had the idea down pat! Now she feeds at will day and night, (but we replace any little bits not eaten, daily)and the feeder keeps it fresh and even ant free! (a nice bonus!) We can now be sure she is getting what she needs and the other two pets are eating their own food, while still trying to figure out how it works!
    (Ha! Ha!) Just one thing I’d suggest – I would not buy the divided dish again, – our cat finds the bar down the middle confusing, as it is right where the animals mouth goes when the flap lifts, – weird! So we either feed her kibble OR wet food, or mix them together in one and we don’t use the divided dish at all. I know it was expensive- but to us- worth every penny in the long run for the peace of mind it has brought and the ease of use!! NO MORE FOOD STEALING PROBLEMS!! YEAY!!!!!!

  2. Julie says:

    how do I set this up to recognize my cat’s microchip? He had the transmitter on a collar but has lost the collar & I cannot find it. Thanks.

    • Lorena Ávila says:

      Hi Julie, I am not sure if I understand your question but if your cat lost its collar, there are replaceament you can buy. Since the unit registers up to 32 different microchip IDs, you just scan the new collar on the feeder and it’ll start working.

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